Full Digital Marketing & Visual Content Course
Module 1: Digital Marketing Strategy & Fundamentals
Search Engine Optimization (SEO): On-page, Off-page, and Technical SEO to rank on Google.
Google Ads (AdWords): Search, Display, and Video campaign management.
Google AdSense: Monetizing websites and understanding the publisher’s side of ad networks.
Affiliate Marketing: Strategy for passive income, niche selection, and link tracking.
Module 2: Social Media & Video Marketing
Social Media Marketing (SMM): Organic growth and paid ad strategies for Facebook, Instagram, and LinkedIn.
YouTube Marketing & Ads: Channel optimization, SEO for video, and skippable/non-skippable ad setups.
Performance Tracking: Using Google Analytics and Meta Business Suite to measure ROI.
Module 3: Graphic Design for Marketers (Photoshop & Illustrator)
Adobe Photoshop: Creating high-converting social media posts, web banners, and ad creatives.
Adobe Illustrator: Vector-based logo design, brand identity, and scalable marketing assets.
Design Theory: Color psychology and typography specifically for digital engagement.
Module 4: Video Production (Premiere Pro & After Effects)
Adobe Premiere Pro: Professional video editing for YouTube, Reels, and promotional brand films.
Adobe After Effects: Motion graphics and visual effects (VFX) to make ads stand out.
Video Strategy: Storyboarding and scripting for high-retention marketing videos.
Professional Benefits & Career Support
Mode of Training: Flexible Online & Offline batches available.
Portfolio Ready: Every student leaves with a professional-grade portfolio showcasing live campaigns and designs.
Interview Preparation: Mock interviews, resume building, and soft skills training for the IT industry.
Certifications Provided:
Professional Certificate (Course Completion)
Software Proficiency Certificate (Technical Mastery)
IT Company Internship Certificate (Real-world Experience
Why Choose iiDA?
The Indian Institute of Design Ahmedabad (iiDA) offers a unique industry-aligned environment that ensures you aren’t just learning theory, but executing real business strategies.
100% Practical Training: Move beyond textbooks with hands-on software and tool execution.
Industrial Live Projects: Work on actual client briefs to understand market demands.
IT Company Internship: Gain a competitive edge with a certificate from a functional IT environment.
Advanced AI Integration: Learn how to use Generative AI (like Midjourney and ChatGPT) to speed up your marketing and design workflows.
Expert Industry Mentorship: Learn directly from professionals who are currently leading digital agencies and design firms.
Students Work
